rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza nástrojov online komunikácie v Lázních Luhačovice, a.s
  title info:
    title: Analysis of Online Communication Tools in Spa Luhačovice
  name:
    name part: Bačová, Paulína
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaculčíková, Zuzana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2025
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 102 s. (139 927 znakov)
  note: Studijní obor: Ekonomika a management podniku
  note: Studijní obor: Business Economics and Management
  note: Ústav: Ústav podnikové ekonomiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: cestovný ruch
  subject:
    topic: kúpeľníctvo
  subject:
    topic: online komunikácia
  subject:
    topic: marketingové nástroje
  subject:
    topic: Lázně Luhačovice
  subject:
    topic: a.s
  subject:
    topic: tourism
  subject:
    topic: spa industry
  subject:
    topic: online communication
  subject:
    topic: marketing tools
  subject:
    topic: Luhačovice Spa
  identifier: http://hdl.handle.net/10563/57558
  access condition: Bez omezení
  record info:
    record identifier: zp69894