rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategická marketingová komunikace Light Art festivalu Trenčín
  title info:
    title: Strategic marketing communication of the Light Art festival Trenčín
  name:
    name part: Mlynárová, Kristína
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Trčka, Lukáš
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2025
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 113 s.
  note: Studijní obor: Arts Management
  note: Ústav: Ateliér Arts Management
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: svetelné umenie
  subject:
    topic: marketingová komunikácia
  subject:
    topic: marketingová stratégia
  subject:
    topic: art marketing
  subject:
    topic: festivaly
  subject:
    topic: Trenčín 2026
  subject:
    topic: light art
  subject:
    topic: marketing communication
  subject:
    topic: marketing strategy
  subject:
    topic: art marketing
  subject:
    topic: festivals
  subject:
    topic: Trenčín 2026
  identifier: http://hdl.handle.net/10563/57493
  access condition: Bez omezení
  record info:
    record identifier: zp69816