rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt aplikace marketingového mixu 7P ve vybrané společnosti
  title info:
    title: The Project of 7P Marketing Mix Application in a Selected Company
  name:
    name part: Tesaříková, Kristýna
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kramoliš, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2024
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 125 s. (149 094 znaků)
  note: Studijní obor: Marketing management
  note: Studijní obor: Marketing Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingový mix 7P
  subject:
    topic: marketing služeb
  subject:
    topic: nezisková organizace
  subject:
    topic: analýza
  subject:
    topic: marketingový výzkum
  subject:
    topic: projekt
  subject:
    topic: 7P marketing mix
  subject:
    topic: service marketing
  subject:
    topic: non-profit organization
  subject:
    topic: analysis
  subject:
    topic: marketing research
  subject:
    topic: project
  identifier: http://hdl.handle.net/10563/56930
  access condition: Bez omezení
  record info:
    record identifier: zp69014