A project to build a strong brand for Prudential Bank Limited-Ghana - Tetteh, Emmanuella Naa Komiley (2024)
Studijní obor: -
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Branding; Brand management; strong brand; brand equity; consumer behavior; brand loyalty; brand value; banking; financial performance; diplomová práce