rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Influencer Marketing in Gastronomy
  title info:
    title: Influencer Marketing in Gastronomy
  name:
    name part: Havel, Marek
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Dolínková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2024
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 78 s. (113 265 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: influencer
  subject:
    topic: influencer marketing
  subject:
    topic: sociální sítě
  subject:
    topic: tvůrce obsahu
  subject:
    topic: Instagram
  subject:
    topic: sledující
  subject:
    topic: spolupráce
  subject:
    topic: propagace
  subject:
    topic: marketing
  subject:
    topic: gastronomie
  subject:
    topic: podniky
  subject:
    topic: kavárna
  subject:
    topic: online
  subject:
    topic: influencer
  subject:
    topic: influencer marketing
  subject:
    topic: social media
  subject:
    topic: content creator
  subject:
    topic: Instagram
  subject:
    topic: followers
  subject:
    topic: collaboration
  subject:
    topic: promotion
  subject:
    topic: marketing
  subject:
    topic: gastronomy
  subject:
    topic: businesses
  subject:
    topic: cafe
  subject:
    topic: online
  identifier: http://hdl.handle.net/10563/56333
  access condition: Bez omezení
  record info:
    record identifier: zp68850