rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand building vybrané glampingové značky
  title info:
    title: Brand Building of Selected Glamping Brand
  name:
    name part: Vlachová, Lucie
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Káčerková, Eliška
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2024
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 95 s. (123 598 znaků)
  note: Studijní obor: Marketingová komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: značka
  subject:
    topic: hodnota značky
  subject:
    topic: brand building
  subject:
    topic: brand manuál
  subject:
    topic: brand identity
  subject:
    topic: glamping
  subject:
    topic: cílová skupina
  subject:
    topic: brand
  subject:
    topic: brand value
  subject:
    topic: brand building
  subject:
    topic: brand manual
  subject:
    topic: brand identity
  subject:
    topic: glamping
  subject:
    topic: target group
  identifier: http://hdl.handle.net/10563/55247
  access condition: Bez omezení
  record info:
    record identifier: zp68439