|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp6794 |
| 041 |
|
|
|a cze
|
| 100 |
1 |
|
|a Chmel, Alexander
|4 dis
|
| 245 |
1 |
0 |
|a Projekt návrhu marketingového plánu firmy Walhalla, s.r.o.
|
| 246 |
|
|
|a The project of the marketing plan design for company Walhalla, s.r.o.
|
| 260 |
|
|
|c 2007
|
| 300 |
|
|
|a 71 s., 6 s. obr. príloh.
|
| 500 |
|
|
|a Studijní obor: Management a marketing
|
| 500 |
|
|
|a Studijní obor: Management and Marketing
|
| 500 |
|
|
|a Ústav: Ústav managementu
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|
| 506 |
|
|
|a Pouze v rámci univerzity
|
| 653 |
|
|
|a Kľúčové slová: potreby
|
| 653 |
|
|
|a statky
|
| 653 |
|
|
|a tovar
|
| 653 |
|
|
|a služby
|
| 653 |
|
|
|a stravovacie služby
|
| 653 |
|
|
|a spotreba
|
| 653 |
|
|
|a produkcia
|
| 653 |
|
|
|a produkt
|
| 653 |
|
|
|a predaj
|
| 653 |
|
|
|a trh
|
| 653 |
|
|
|a výskum trhu
|
| 653 |
|
|
|a podnikanie
|
| 653 |
|
|
|a podnik
|
| 653 |
|
|
|a firma
|
| 653 |
|
|
|a marketing
|
| 653 |
|
|
|a marketingový mix
|
| 653 |
|
|
|a marketingový plán
|
| 653 |
|
|
|a ciele
|
| 653 |
|
|
|a analýza
|
| 653 |
|
|
|a stratégia
|
| 653 |
|
|
|a zákazníci
|
| 653 |
|
|
|a konkurencia
|
| 653 |
|
|
|a Keywords: Needs
|
| 653 |
|
|
|a properties
|
| 653 |
|
|
|a goods
|
| 653 |
|
|
|a services
|
| 653 |
|
|
|a board services
|
| 653 |
|
|
|a consumption
|
| 653 |
|
|
|a production
|
| 653 |
|
|
|a product
|
| 653 |
|
|
|a sale
|
| 653 |
|
|
|a market
|
| 653 |
|
|
|a research of market
|
| 653 |
|
|
|a enterprise
|
| 653 |
|
|
|a company
|
| 653 |
|
|
|a marketing
|
| 653 |
|
|
|a marketing mix
|
| 653 |
|
|
|a marketing plan
|
| 653 |
|
|
|a objectives
|
| 653 |
|
|
|a analyse
|
| 653 |
|
|
|a strategy
|
| 653 |
|
|
|a clients
|
| 653 |
|
|
|a competition
|
| 655 |
|
4 |
|a diplomová práce
|
| 700 |
1 |
|
|a Saparová, Silvia
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/4446
|y Plný text v Digitální knihovně UTB
|
