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| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp67784 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Bělík, Hana
|4 dis
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| 245 |
1 |
0 |
|a Budování klientské loajality na bázi nástroje word of mouth - Projekt pro Enjoy English, s.r.o.
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| 246 |
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|a Building Customer Loyalty on the Basis of Word of Mouth - Project for Enjoy English, s.r.o.
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| 260 |
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|c 2024
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| 300 |
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|a 100 s.
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| 500 |
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|a Studijní obor: Marketing management
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| 500 |
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|a Studijní obor: Marketing Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a WOM
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| 653 |
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|a word-of-mouth
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| 653 |
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|a eWOM
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| 653 |
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|a online WOM
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| 653 |
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|a word-of-mouth marketing
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| 653 |
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|a virální marketing
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| 653 |
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|a buzz marketing
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| 653 |
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|a klientská loajalita
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| 653 |
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|a zákaznická loajalita
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| 653 |
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|a WOM
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| 653 |
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|a word-of-mouth
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| 653 |
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|a eWOM
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| 653 |
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|a online WOM
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| 653 |
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|a word-of-mouth marketing
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| 653 |
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|a viral marketing
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| 653 |
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|a buzz marketing
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| 653 |
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|a clientele loyalty
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| 653 |
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|a customer loyalty
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pilík, Michal
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/56145
|y Plný text v Digitální knihovně UTB
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