A Research of Millennials And Pro-Sustainable Tourism Behaviors: A Perspective Of Value-Belief-Norm (VBN) Theory - Sokkar, Mohamed (2024)
Studijní obor: Business Administration and Entrepreneurship
Ústav: Ústav podnikové ekonomiky
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Tourism Behavior; Millennials; Value-Belief-Norm Theory; Hospitality; Sustainable Tourism; Structural Equation Modelling; Smart PLS; diplomová práce