Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market

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Bibliographic Details
Main Author Atwy, Mohamed (Dissertant)
Other Authors Vaculčíková, Zuzana (Thesis advisor)
Format Manuscript Book
LanguageEnglish
Published 2024
Subjects
Online AccessPlný text v Digitální knihovně UTB
Physical Description103 p.

Cover

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041 |a eng 
100 1 |a Atwy, Mohamed  |4 dis 
245 1 0 |a Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market 
246 |a Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market 
260 |c 2024 
300 |a 103 p. 
500 |a Studijní obor: Business Administration and Entrepreneurship 
500 |a Ústav: Ústav podnikové ekonomiky 
500 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky 
500 |a Tomas Bata University in Zlín. Faculty of Management and Economics 
506 |a Bez omezení 
653 |a Egyptian Market 
653 |a Doctors 
653 |a Patients 
653 |a Pharmaceutical Marketing 
653 |a Promotional Tools 
653 |a Prescription Behavior 
653 |a Egyptian Market 
653 |a Doctors 
653 |a Patients 
653 |a Pharmaceutical Marketing 
653 |a Promotional Tools 
653 |a Prescription Behavior 
655 4 |a diplomová práce 
700 1 |a Vaculčíková, Zuzana  |4 ths 
710 2 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky  |4 dgg 
710 2 |a Tomas Bata University in Zlín. Faculty of Management and Economics  |4 dgg 
856 4 0 |u http://hdl.handle.net/10563/55004  |y Plný text v Digitální knihovně UTB