Impact of Pharmaceutical Companies' Promotional Efforts on the Drug Choices Made by Doctors in the Egyptian Market

• Main Author: Atwy, Mohamed (Dissertant)
• Other Authors: Vaculčíková, Zuzana (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2024
• Subjects: Egyptian Market; Doctors; Patients; Pharmaceutical Marketing; Promotional Tools; Prescription Behavior; diplomová práce
• Physical Description: 103 p.
• Item Description: Studijní obor: Business Administration and Entrepreneurship; Ústav: Ústav podnikové ekonomiky; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení