rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt vytvorenia marketingovej stratégie vo vybranom podniku cestovného ruchu
  title info:
    title: The project of creating a marketing strategy in a selected tourism business
  name:
    name part: Nyulásziová, Zuzana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Tučková, Zuzana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2023
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 89 s. (126 414 znakov)
  note: Studijní obor: Podnikání ve službách cestovního ruchu
  note: Studijní obor: Entrepreneurship in Tourism Services
  note: Ústav: Ústav podnikové ekonomiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová stratégia
  subject:
    topic: marketingový mix
  subject:
    topic: cestovný ruch
  subject:
    topic: kúpeľníctvo
  subject:
    topic: SWOT analýza
  subject:
    topic: PEST analýza
  subject:
    topic: projekt
  subject:
    topic: strategické plánovanie
  subject:
    topic: marketing strategy
  subject:
    topic: marketing mix
  subject:
    topic: tourism
  subject:
    topic: spa
  subject:
    topic: SWOT analysis
  subject:
    topic: PEST analysis
  subject:
    topic: project
  subject:
    topic: strategic planning
  identifier: http://hdl.handle.net/10563/54606
  access condition: Bez omezení
  record info:
    record identifier: zp65953