rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza aplikace marketingu 4.0 ve firmě Martenz
  title info:
    title: Analysis of the Application of Marketing 4.0 in the Martenz Company
  name:
    name part: Jurica, Samuel
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2023
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 89 s. (124 382 znaků)
  note: Studijní obor: Ekonomika a management podniku
  note: Studijní obor: Business Economics and Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing 4.0
  subject:
    topic: marketingový mix
  subject:
    topic: internetový marketing
  subject:
    topic: e-commerce
  subject:
    topic: SWOT analýza
  subject:
    topic: PEST analýza
  subject:
    topic: Porterova analýza
  subject:
    topic: sociální sítě
  subject:
    topic: Marketing 4.0
  subject:
    topic: marketing mix
  subject:
    topic: internet marketing
  subject:
    topic: e-commerce
  subject:
    topic: SWOT analysis
  subject:
    topic: PEST analysis
  subject:
    topic: Porter analysis
  subject:
    topic: social networks
  identifier: http://hdl.handle.net/10563/53971
  access condition: Bez omezení
  record info:
    record identifier: zp65257