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|a cze
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|a Hájková, Veronika
|4 dis
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|a Analýza marketingového mixu ve vybrané společnosti
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| 246 |
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|a The Analysis of the Marketing Mix in the Selected Company
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| 260 |
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|c 2023
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| 300 |
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|a 86 s.
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| 500 |
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|a Studijní obor: Ekonomika a management podniku
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| 500 |
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|a Studijní obor: Business Economics and Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Marketingový mix
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| 653 |
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|a produkt
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| 653 |
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|a cena
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| 653 |
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|a komunikace
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| 653 |
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|a distribuce
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| 653 |
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|a SWOT analýza
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| 653 |
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|a PEST analýza
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| 653 |
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|a Porterova analýza pěti sil
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| 653 |
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|a 7S McKinseyho model
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| 653 |
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|a The marketing mix
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| 653 |
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|a product
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| 653 |
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|a price
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| 653 |
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|a comunication
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| 653 |
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|a distribution
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| 653 |
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|a SWOT analysis
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| 653 |
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|a PEST analysis
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| 653 |
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|a Porter's five forces analysis
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| 653 |
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|a 7S McKinsey model
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Fafílek, Michael
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/53969
|y Plný text v Digitální knihovně UTB
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