rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Project to Improve Marketing Communication of a Chosen Bank in Morocco
  title info:
    title: Project to Improve marketing communication in a chosen bank in Morocco
  name:
    name part: Benyahya, Ismail
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 94 p.
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: Marketing komunikace
  subject:
    topic: banka
  subject:
    topic: bankovní sektor
  subject:
    topic: CRM
  subject:
    topic: projekt development
  subject:
    topic: Marketing
  subject:
    topic: Marketing Communication
  subject:
    topic: Bank
  subject:
    topic: Banking sector
  subject:
    topic: CRM
  subject:
    topic: Project developement
  identifier: http://hdl.handle.net/10563/53362
  access condition: Bez omezení
  record info:
    record identifier: zp65136