Project to Improve Marketing Communication of a Chosen Bank in Morocco - Benyahya, Ismail (2023)
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Marketing; Marketing komunikace; banka; bankovní sektor; CRM; projekt development; Marketing Communication; Bank; Banking sector; Project developement; diplomová práce