Project to Improve Marketing Communication of a Chosen Bank in Morocco

• Main Author: Benyahya, Ismail (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2023
• Subjects: Marketing; Marketing komunikace; banka; bankovní sektor; CRM; projekt development; Marketing Communication; Bank; Banking sector; Project developement; diplomová práce
• Physical Description: 94 p.
• Item Description: Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení