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00000ntm a22000007u 4500 |
| 001 |
zp65075 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Křístková, Barbora
|4 dis
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| 245 |
1 |
0 |
|a Projekt segmentace zákazníků e-shopu a komunikace se zákazníky
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| 246 |
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|a Project of Customer Segmentation of an E-shop and Customer Communication
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| 260 |
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|c 2023
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| 300 |
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|a 112 s. (178 557)
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| 500 |
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|a Studijní obor: Marketing management
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| 500 |
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|a Studijní obor: Marketing Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a e-shop
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| 653 |
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|a šperky
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| 653 |
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|a segmentace
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| 653 |
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|a komunikace se zákazníky
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| 653 |
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|a sociální sítě
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| 653 |
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|a PPC reklama
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| 653 |
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|a konkurence
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| 653 |
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|a analýza návštěvnosti
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| 653 |
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|a Google Analytics
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| 653 |
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|a klíčová slova
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| 653 |
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|a e-shop
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| 653 |
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|a jewellery
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| 653 |
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|a segmentation
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| 653 |
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|a customer communication
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| 653 |
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|a social networks
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| 653 |
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|a PPC advertising
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| 653 |
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|a competition
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| 653 |
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|a traffic analysis
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| 653 |
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|a Google Analytics
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| 653 |
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|a keywords
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/53418
|y Plný text v Digitální knihovně UTB
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