rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového plánu CZECH MEDICAL firmy ARABESQUE s.r.o
  title info:
    title: The project of the marketing plan of the company ARABESQUE Ltd
  name:
    name part: Barošová, Bronislava
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2007
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 100 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 10.08.2037
  subject:
    topic: marketingový plán
  subject:
    topic: Porterův model pěti konkurenčních sil
  subject:
    topic: SWOT analýza
  subject:
    topic: výrobek
  subject:
    topic: cena
  subject:
    topic: distribuce
  subject:
    topic: marketing služeb
  subject:
    topic: přímý marketing
  subject:
    topic: marketing plan
  subject:
    topic: Porter's five competitive forces
  subject:
    topic: SWOT analysis
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: place
  subject:
    topic: pro-motion
  subject:
    topic: marketing of services
  subject:
    topic: direkt marketing
  identifier: http://hdl.handle.net/10563/3010
  access condition: Práce bude přístupná pouze v rámci univerzity od 10.08.2037
  record info:
    record identifier: zp6505