rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing ve fázi zavádění výrobků na trh ve firmě TrueSport
  title info:
    title: Marketing in a phase of implementing products of TrueSport Company on the market
  name:
    name part: Dostál, Ondřej
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Ševčíková, Lenka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2007
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 57 s, 2 s. obr. příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikace
  subject:
    topic: tržní segmenty
  subject:
    topic: konkurence
  subject:
    topic: SWOT analýza
  subject:
    topic: BCG analýza
  subject:
    topic: Marketing
  subject:
    topic: Marketing Mix
  subject:
    topic: Marketing Communication
  subject:
    topic: Market Environment
  subject:
    topic: Competition
  subject:
    topic: SWOT Analysis
  subject:
    topic: BCG Analysis
  identifier: http://hdl.handle.net/10563/4774
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp6491