rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace vybrané společnosti
  title info:
    title: The Analysis of Marketing Communication of the Chosen Company
  name:
    name part: Hanačíková, Zuzana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2022
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 63 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: internetový marketing
  subject:
    topic: elektronický obchod
  subject:
    topic: marketingový mix 4P
  subject:
    topic: marketingový mix 4C
  subject:
    topic: McKinsey 7S
  subject:
    topic: PESTE analýza
  subject:
    topic: Porterova analýza pěti konkurenčních sil
  subject:
    topic: SWOT analýza
  subject:
    topic: IFE
  subject:
    topic: EFE
  subject:
    topic: IE matice
  subject:
    topic: analýza STP
  subject:
    topic: marketing communication
  subject:
    topic: internet marketing
  subject:
    topic: e-commerce
  subject:
    topic: marketing mix 4P
  subject:
    topic: marketing mix 4C
  subject:
    topic: McKinsey 7S
  subject:
    topic: PESTE analysis
  subject:
    topic: Porter's analysis of five competitive forces
  subject:
    topic: SWOT analysis
  subject:
    topic: IFE
  subject:
    topic: EFE
  subject:
    topic: IE matrix
  subject:
    topic: STP analysis
  identifier: http://hdl.handle.net/10563/50934
  access condition: Bez omezení
  record info:
    record identifier: zp62705