rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Podpora diverzity a inkluze v marketingové komunikaci značek
  title info:
    title: Promoting Diversity and Inclusion in Brands Marketing Communications
  name:
    name part: Besedová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šramová, Blandína
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2022
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 79 s. (120 897 znaků).
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: diverzita
  subject:
    topic: generace Z
  subject:
    topic: inkluze
  subject:
    topic: inkluzivní marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: stereotyp
  subject:
    topic: tělesné postižení
  subject:
    topic: značka
  subject:
    topic: advertisement
  subject:
    topic: brand
  subject:
    topic: diversity
  subject:
    topic: generation Z
  subject:
    topic: inclusion
  subject:
    topic: inclusive marketing
  subject:
    topic: marketing communication
  subject:
    topic: physical disability
  subject:
    topic: stereotype
  identifier: http://hdl.handle.net/10563/50911
  access condition: Bez omezení
  record info:
    record identifier: zp62580