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|a eng
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|a Kane, Emmanuel Paul
|4 dis
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|a The impact of Social Media on Consumers' Purchase Behaviour amidst the Covid-19 Pandemic: using Absa Bank, Ghana as a case study
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|a The Impacts of social media on Consumers Purchase Behaviour amidst Covid 19 Pandemic. A Case Study of Absa Bank Ghana, Madina Branch
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|c 2022
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|a 104 stran
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|a Studijní obor: Management and Marketing
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|a Ústav: Ústav managementu a marketingu
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a bankovní průmysl
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|a marketing
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| 653 |
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|a sociální média
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| 653 |
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|a Absa Bank
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| 653 |
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|a Ghanská komise
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| 653 |
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|a pandemický
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| 653 |
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|a vládní omezení
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| 653 |
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|a COVID-19
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| 653 |
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|a banking industry
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| 653 |
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|a marketing
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| 653 |
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|a social media
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| 653 |
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|a Absa Bank
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| 653 |
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|a Ghana Commission
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| 653 |
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|a pandemic
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| 653 |
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|a government restrictions
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| 655 |
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|a diplomová práce
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| 700 |
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|a Kwarteng, Michael Adu
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/51457
|y Plný text v Digitální knihovně UTB
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