The impact of Social Media on Consumers' Purchase Behaviour amidst the Covid-19 Pandemic: using Absa Bank, Ghana as a case study

• Main Author: Kane, Emmanuel Paul (Dissertant)
• Other Authors: Kwarteng, Michael Adu (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2022
• Subjects: bankovní průmysl; marketing; sociální média; Absa Bank; Ghanská komise; pandemický; vládní omezení; COVID-19; banking industry; social media; Ghana Commission; pandemic; government restrictions; diplomová práce
• Physical Description: 104 stran
• Item Description: Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení