rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové komunikace ve vybraném vinařství
  title info:
    title: Project of Marketing Communications in the Selected Winery
  name:
    name part: Holešinská, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2022
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 87 s., 2 s. příl.(134 363 zn.)
  note: Studijní obor: Marketing management
  note: Studijní obor: Marketing Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: online reklama
  subject:
    topic: přímý marketing
  subject:
    topic: situační analýza
  subject:
    topic: marketing
  subject:
    topic: marketing communication
  subject:
    topic: online advertising
  subject:
    topic: direct marketing
  subject:
    topic: situation analysis
  identifier: http://hdl.handle.net/10563/51661
  access condition: Bez omezení
  record info:
    record identifier: zp61836