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00000ntm a22000007u 4500 |
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|a cze
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| 100 |
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|a Švehlová, Petra
|4 dis
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| 245 |
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|a Projekt zvyšování konkurenceschopnosti e-shopu www.promodarky.cz
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|a Project of Increasing Competitiveness of E-shop www.promodarky.cz
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|c 2022
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| 300 |
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|a 94 s. (136 693 znaků)
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| 500 |
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|a Studijní obor: Marketing management
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| 500 |
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|a Studijní obor: Marketing Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurenceschopnost
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| 653 |
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|a konkurence
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| 653 |
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|a značka
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| 653 |
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|a marketingový výzkum
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| 653 |
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|a e-shop
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| 653 |
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|a Analýza konkurenceschopnosti
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| 653 |
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|a SWOT analýza
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| 653 |
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|a Porterova analýza pěti sil
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| 653 |
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|a Competitiveness
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| 653 |
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|a Competition
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| 653 |
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|a Brand
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| 653 |
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|a Marketing Research
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| 653 |
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|a E-shop
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| 653 |
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|a Analysis of Competitiveness
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| 653 |
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|a SWOT Analysis
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| 653 |
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|a Porter's Five Forces
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| 655 |
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|a diplomová práce
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| 700 |
1 |
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|a Chovancová, Miloslava
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/51146
|y Plný text v Digitální knihovně UTB
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