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|a cze
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|a Rečlová, Zuzana
|4 dis
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|a Influencer marketing a chování spotřebitele
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|a Influencer Marketing and Consumer Behaviour
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|c 2022
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|a 115 s. (236 425 znakov)
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|a Studijní obor: Marketing management
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|a Studijní obor: Marketing Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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|a influencer marketing
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|a influencer
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|a spotrebiteľské správanie
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|a postoje
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|a fenomenologický výskum
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| 653 |
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|a komunikačné apely
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| 653 |
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|a apel súznenia
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| 653 |
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|a influencer marketing
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| 653 |
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|a influencer
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| 653 |
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|a consumer behaviour
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|a attitudes
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|a phenomenological research
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|a communication appeals
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|a appeal of harmony
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|a diplomová práce
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| 700 |
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|a Klapalová, Alena
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/50417
|y Plný text v Digitální knihovně UTB
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