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|a cze
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|a Tomková, Michaela
|4 dis
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|a Analýza pozice značky MIKONA Auto, s.r.o.
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| 246 |
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|a Analysis of the Brand Position MIKONA Auto, s.r.o.
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|c 2022
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|a 69 s.
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| 500 |
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|a Studijní obor: Ekonomika a management podniku
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| 500 |
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|a Studijní obor: Business Economics and Management
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| 500 |
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|a Ústav: Ústav ekonomie
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Marketingový mix
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| 653 |
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|a značka
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| 653 |
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|a hodnota značky
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| 653 |
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|a prvky značky
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| 653 |
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|a positioning
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| 653 |
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|a branding
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| 653 |
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|a targeting
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| 653 |
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|a segmentace
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| 653 |
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|a STP analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a automobily
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| 653 |
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|a Marketing mix
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| 653 |
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|a brand
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| 653 |
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|a brand value
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| 653 |
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|a brand elements
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| 653 |
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|a positioning
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| 653 |
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|a branding
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| 653 |
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|a targeting
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| 653 |
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|a segmentation
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| 653 |
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|a STP analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a cars
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Kramoliš, Jan
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/51013
|y Plný text v Digitální knihovně UTB
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