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|a cze
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|a Pomajbíková, Marie
|4 dis
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|a Analýza konkurenceschopnosti ve vybraném minipivovaru
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| 246 |
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|a A Competitiveness Analysis of the Selected Mini-brewery
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|c 2022
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| 300 |
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|a 74 s. (93 369 znaků)
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| 500 |
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|a Studijní obor: Ekonomika a management podniku
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| 500 |
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|a Studijní obor: Business Economics and Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurenceschopnost
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| 653 |
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|a konkurence
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| 653 |
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|a minipivovar
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| 653 |
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|a PEST analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a marketingový mix 4P
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| 653 |
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|a Porterův model pěti sil
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| 653 |
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|a competitiveness
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| 653 |
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|a competition
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| 653 |
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|a microbrewery
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| 653 |
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|a PEST analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a 4P marketing
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| 653 |
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|a Porter's five forces model
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| 655 |
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|a bakalářská práce
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| 700 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/52037
|y Plný text v Digitální knihovně UTB
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