rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace vybraného florbalového klubu
  title info:
    title: An Analysis of Marketing Communication of the Selected Floorball Club
  name:
    name part: Ištvánková, Veronika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bejtkovský, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2022
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 83 s. (150 173 znaků)
  note: Studijní obor: Ekonomika a management podniku
  note: Studijní obor: Business Economics and Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: sportovní marketing
  subject:
    topic: florbalový klub
  subject:
    topic: florbal
  subject:
    topic: Marketing Communication
  subject:
    topic: Communication Mix
  subject:
    topic: Sports Marketing
  subject:
    topic: Floorball Club
  subject:
    topic: Floorball
  identifier: http://hdl.handle.net/10563/50866
  access condition: Bez omezení
  record info:
    record identifier: zp61578