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|a cze
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| 100 |
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|a Gašparová, Andrea
|4 dis
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| 245 |
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|a Analýza konkurenceschopnosti Wellness Hotelu Jasoň
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| 246 |
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|a A competitiveness Analysis of Wellness Hotel Jason
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| 260 |
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|c 2022
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| 300 |
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|a 65 s. (96 495 znakov)
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| 500 |
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|a Studijní obor: Ekonomika a management podniku
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| 500 |
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|a Studijní obor: Business Economics and Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurencia
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| 653 |
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|a konkurencieschopnosť
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| 653 |
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|a marketingový mix
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| 653 |
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|a SWOT analýza
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| 653 |
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|a PEST analýza
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| 653 |
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|a benchmarking
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| 653 |
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|a competition
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| 653 |
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|a competitive ability
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| 653 |
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|a marketing mix
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| 653 |
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|a SWOT analysis
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| 653 |
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|a PEST analysis
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| 653 |
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|a benchmarking
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Kubík, Josef
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/50383
|y Plný text v Digitální knihovně UTB
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