Impact of Smart Tourism Technologies on Tourist Experience Satisfaction and Sustainable Destination Image: Evidence from Istanbul - Ari, Meryem (2022)
Studijní obor: Business Administration and Entrepreneurship
Ústav: Ústav podnikové ekonomiky
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: technologie chytrého cestovního ruchu; chytrý cestovní ruch; image udržitelné destinace; spokojenost s turistickými zkušenostmi; Nowadays digitalization is among the most important changes in our fast-paced world. The widespread use of smart tourism technologies is a permanent habit of modern tech-savvytourists. Therefore; the continuous adaptation and driving improvement of smart technologies in the tourism industry; which is based on the interaction of a wide range of products and services; is a prerequisite for both productivity and competitiveness; as well as an important step for improving the sustainable image of any destination.More and more travel destinations are relying on smart technologies to attract more tourists enrich the cultural travel experience; and travel satisfaction. However; the phenomenon of smart tourism technologies along with their impact on tourist satisfaction and sustainable destination image is under-researched. Therefore; by taking the case of Istanbul city of Turkey; this thesis attempts to explore the phenomenon of smart tourism technologies along with its related associations identified through the literature review.This study uses a survey method to collect data for examining whether tourists are satisfied with their smart tourism technologies; i.e. information; accessibility; interactivity; personalization and security; as well as the impact of perceived smart tourism technologies experience on tourists? experience satisfaction and sustainable destination image in Istanbul.The responses were quantified by using Partial Least Square-Structural Equation Modeling; PLS-SEM; statistical software Smart PLS 3.3.9. version. The results of this master?s thesis; based on a survey of 142 tourists who visited Istanbul; Turkey; indicate that tourists are likely to place more value on what they perceive from smart tourism technologies. A path analysis results indicated that perceived smart tourism technologies experience had a significant influence on the travel experience satisfaction and tourist experience satisfaction had a significant influence on sustainable destination image. The implications and limitations of the study will be discussed and presented in the conclusion; diplomová práce