rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt účinné formy marketingové komunikace v oblasti trhu informačních systémů
  title info:
    title: The project of the effective form of marketing communication on the market of information systems
  name:
    name part: Blažková, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2007
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 95 s.,10 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingová komunikace
  subject:
    topic: B-to-B trh
  subject:
    topic: informační systém
  subject:
    topic: účinnost
  subject:
    topic: dotazníkové šetření
  subject:
    topic: přímý marketing
  subject:
    topic: Marketing communication
  subject:
    topic: B-to-B market
  subject:
    topic: information systém
  subject:
    topic: effectiveness
  subject:
    topic: questionnaire survey
  subject:
    topic: direct marketing
  identifier: http://hdl.handle.net/10563/4565
  access condition: Bez omezení
  record info:
    record identifier: zp5985