rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic
  title info:
    title: Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic
  name:
    name part: Sprinzl, Anna
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 102 s., 11 s. obr. priloh.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 04.05.2012
  subject:
    topic: medzinárodný marketing
  subject:
    topic: marketingová stratégia
  subject:
    topic: stratégia vstupu na trh
  subject:
    topic: interná analýza
  subject:
    topic: externá analýza
  subject:
    topic: international marketing
  subject:
    topic: marketing strategy
  subject:
    topic: market entry strategy
  subject:
    topic: internal analysis
  subject:
    topic: external analysis
  identifier: http://hdl.handle.net/10563/3296
  access condition: Práce bude přístupná pouze v rámci univerzity od 04.05.2012
  record info:
    record identifier: zp5938