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zp5938 |
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|a eng
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| 100 |
1 |
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|a Sprinzl, Anna
|4 dis
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| 245 |
1 |
0 |
|a Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic
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| 246 |
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|a Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic
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|c 2007
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| 300 |
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|a 102 s., 11 s. obr. priloh.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Práce bude přístupná pouze v rámci univerzity od 04.05.2012
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| 653 |
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|a medzinárodný marketing
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| 653 |
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|a marketingová stratégia
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| 653 |
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|a stratégia vstupu na trh
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| 653 |
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|a interná analýza
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| 653 |
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|a externá analýza
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| 653 |
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|a international marketing
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| 653 |
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|a marketing strategy
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| 653 |
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|a market entry strategy
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| 653 |
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|a internal analysis
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| 653 |
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|a external analysis
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pilík, Michal
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/3296
|y Plný text v Digitální knihovně UTB
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