rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Propagace energetického nápoje skrze digitální influencery během koronavirové pandemie
  title info:
    title: Promotion of an Energy Drink Through Digital Influencers During the Coronavirus Pandemic
  name:
    name part: Marek, Michal
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Štarchoň, Peter
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2021
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 87 s. (107 948)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: energetický nápoj
  subject:
    topic: digitální influenceři
  subject:
    topic: influenceři
  subject:
    topic: covid-19
  subject:
    topic: korona virus
  subject:
    topic: sponzorství
  subject:
    topic: propagace
  subject:
    topic: marketingová propagace
  subject:
    topic: influencer marketing
  subject:
    topic: energy drink
  subject:
    topic: digital influencers
  subject:
    topic: influencers
  subject:
    topic: covid-19
  subject:
    topic: corona virus
  subject:
    topic: sponsorship
  subject:
    topic: promotion
  subject:
    topic: marketing promotion
  subject:
    topic: influencer marketing
  identifier: http://hdl.handle.net/10563/47063
  access condition: Bez omezení
  record info:
    record identifier: zp59271