Project of Marketing Campaign for Fitness Center Box-Fit Gym - Vokáčová, Martina (2021)
Studijní obor: Management a marketing, specializace Design management
Studijní obor: Management and Marketing, Specialization: Design Management
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: marketing; marketingová kampaň; marketing služeb; analýza; marketingový výzkum; fitness centrum; marketing campaign; marketing of services; analysis; marketing research; fitness center; diplomová práce