Project of Marketing Campaign for Fitness Center Box-Fit Gym

• Main Author: Vokáčová, Martina (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2021
• Subjects: marketing; marketingová kampaň; marketing služeb; analýza; marketingový výzkum; fitness centrum; marketing campaign; marketing of services; analysis; marketing research; fitness center; diplomová práce
• Physical Description: 102 s. (167 000 znaků)
• Item Description: Studijní obor: Management a marketing, specializace Design management; Studijní obor: Management and Marketing, Specialization: Design Management; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení