Marketingová strategie firmy B&B Commercial Activity na B2B trhu

• Main Author: Čožíková, Adriana (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2021
• Subjects: B2B; marketingová strategie; propagace; dodavatel hutního materiálu; marketing; business; konkurence; SWOT analýza; PEST analýza; marketing strategy; promotion; metallurgical material supplier; competition; SWOT analysis; PEST analysis; diplomová práce
• Physical Description: 91 s. (131 608 znaků)
• Item Description: Studijní obor: Management a marketing, specializace Design management; Studijní obor: Management and Marketing, Specialization: Design Management; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení