Designing Online and Offline Marketing Strategies for the Stolen Money Band

• Main Author: Mičaň, Andrej (Dissertant)
• Other Authors: Kwarteng, Michael Adu (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2020
• Subjects: hudobná skupina; marketingový mix; online marketing; offline marketing; chovanie spotrebiteľov; marketingová stratégia; Stolen Money; music band; marketing mix; consumer behavior; marketing strategies; Stolen Money band; diplomová práce
• Physical Description: 139 s.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení