rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Význam loga v procesu národního brandingu
  title info:
    title: The Significance of Logo in the Branding Process
  name:
    name part: Molota, Adrián
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Banyar, Milan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 86 s. (148 246)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: logo
  subject:
    topic: značka
  subject:
    topic: branding
  subject:
    topic: národný branding
  subject:
    topic: krajiny V4
  subject:
    topic: Slovensko
  subject:
    topic: Česko
  subject:
    topic: Maďarsko
  subject:
    topic: Poľsko
  subject:
    topic: význam loga
  subject:
    topic: logo
  subject:
    topic: brand
  subject:
    topic: branding
  subject:
    topic: nation branding
  subject:
    topic: V4 countries
  subject:
    topic: Slovakia
  subject:
    topic: Czech republic
  subject:
    topic: Hungary
  subject:
    topic: Poland
  subject:
    topic: logo significance
  identifier: http://hdl.handle.net/10563/49337
  access condition: Bez omezení
  record info:
    record identifier: zp56578