rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Humor jako klíčový aspekt vnímání reklamní kampaně
  title info:
    title: Humor as the Key Aspect of a Campaign Perception
  name:
    name part: Krutá, Adriana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Horňák, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 49 s.- 92 821 znakov
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: reklamná kampaň
  subject:
    topic: reklamná komunikácia
  subject:
    topic: vnímanie
  subject:
    topic: humor
  subject:
    topic: satira
  subject:
    topic: humor v marketingu
  subject:
    topic: humor v reklame
  subject:
    topic: emócie v marketingu
  subject:
    topic: televízia
  subject:
    topic: internet
  subject:
    topic: kávový segment
  subject:
    topic: ad campaign
  subject:
    topic: advertising
  subject:
    topic: perception
  subject:
    topic: humour
  subject:
    topic: satire
  subject:
    topic: humour in marketing
  subject:
    topic: humour in advertising
  subject:
    topic: emotion in marketing
  subject:
    topic: TV
  subject:
    topic: internet
  subject:
    topic: coffee segment
  identifier: http://hdl.handle.net/10563/49330
  access condition: Bez omezení
  record info:
    record identifier: zp56568