rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh nové TV komunikace pro značku Home Credit
  title info:
    title: Design of New TV Communication for the Home Credit Brand
  name:
    name part: Vašíček, Jan
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Weberová, Dagmar
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 106 s. (131 771 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: reklama
  subject:
    topic: komunikace
  subject:
    topic: marketingový mix
  subject:
    topic: značka
  subject:
    topic: produkt
  subject:
    topic: povědomí o značce
  subject:
    topic: televizní reklama
  subject:
    topic: televizní spot
  subject:
    topic: marketing
  subject:
    topic: advertising
  subject:
    topic: communication
  subject:
    topic: marketing mix
  subject:
    topic: brand
  subject:
    topic: product
  subject:
    topic: brand awareness
  subject:
    topic: television advertising
  subject:
    topic: television spot
  identifier: http://hdl.handle.net/10563/49292
  access condition: Bez omezení
  record info:
    record identifier: zp56521