rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán internetového knihkupectví k vybrané cílové skupině
  title info:
    title: Communication Plan of Internet Bookstore to Selected Target Group
  name:
    name part: Urbanová, Aneta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 84 s. (129 704 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Spokojenost zákazníka
  subject:
    topic: marketingová komunikace
  subject:
    topic: online marketing
  subject:
    topic: komunikace na sociál-ních sítích
  subject:
    topic: newsletter
  subject:
    topic: online komunikace
  subject:
    topic: komunikační kampaň
  subject:
    topic: projekt
  subject:
    topic: Facebook
  subject:
    topic: In-stagram
  subject:
    topic: Twitter
  subject:
    topic: web
  subject:
    topic: blog
  subject:
    topic: knihy
  subject:
    topic: knižní trh
  subject:
    topic: Martinus
  subject:
    topic: Customer satisfaction
  subject:
    topic: marketing communication
  subject:
    topic: online marketing
  subject:
    topic: social media communi-cation
  subject:
    topic: newsletter
  subject:
    topic: online communication
  subject:
    topic: communication campaign
  subject:
    topic: project
  subject:
    topic: Facebook
  subject:
    topic: Instagram
  subject:
    topic: Twitter
  subject:
    topic: web
  subject:
    topic: blog
  subject:
    topic: books
  subject:
    topic: book market
  subject:
    topic: Martinus
  identifier: http://hdl.handle.net/10563/49284
  access condition: Bez omezení
  record info:
    record identifier: zp56510