rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace značky Malai
  title info:
    title: Marketing Communications of Malai Brand
  name:
    name part: Sotáková, Veronika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šula, Tomáš
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 106 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Malai
  subject:
    topic: biomateriál
  subject:
    topic: udržateľnosť
  subject:
    topic: marketingová komunikácia
  subject:
    topic: komunikačná kampaň
  subject:
    topic: B2B trh
  subject:
    topic: značka
  subject:
    topic: Malai
  subject:
    topic: biomaterials
  subject:
    topic: sustainability
  subject:
    topic: marketing communications
  subject:
    topic: communication campaign
  subject:
    topic: B2B market
  subject:
    topic: brand
  identifier: http://hdl.handle.net/10563/49241
  access condition: Bez omezení
  record info:
    record identifier: zp56432