rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingový plán domova pro seniory Kociánka
  title info:
    title: Marketing Plan for Home for the Elderly Kociánka
  name:
    name part: Kubová, Veronika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2021
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 88 s. (113 585 znaků)
  note: Studijní obor: Management ve zdravotnictví
  note: Studijní obor: Health Services Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: Marketingový plán
  subject:
    topic: Marketing služeb
  subject:
    topic: Analýzy
  subject:
    topic: Domov pro seniory
  subject:
    topic: Sociální služby
  subject:
    topic: Marketing
  subject:
    topic: Marketing plan
  subject:
    topic: Marketing service
  subject:
    topic: Analysis
  subject:
    topic: Home for the elderly
  subject:
    topic: Social care services
  identifier: http://hdl.handle.net/10563/49872
  access condition: Bez omezení
  record info:
    record identifier: zp56352