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00000ntm a22000007u 4500 |
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zp55095 |
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|a slo
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| 100 |
1 |
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|a Gašpierik, Branislav
|4 dis
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| 245 |
1 |
0 |
|a Projekt zvýšení konkurenceschopnosti Minipivovaru Harvánek
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| 246 |
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|a Project to Increase the Competitiveness of the Microbrewery Harvánek
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| 260 |
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|c 2020
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| 300 |
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|a 146 s.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a pivovarníctvo
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| 653 |
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|a remeselné pivovarníctvo
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| 653 |
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|a SWOT analýza
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| 653 |
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|a PESTLE analýza
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| 653 |
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|a konkurencieschopnosť
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| 653 |
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|a regresná analýza
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| 653 |
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|a marketingová komunikácia
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| 653 |
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|a brewing
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| 653 |
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|a craft brewing
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| 653 |
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|a SWOT analysis
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| 653 |
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|a PESTLE analysis
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| 653 |
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|a competitiveness
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| 653 |
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|a regression analysis
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| 653 |
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|a marketing communication
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/48447
|y Plný text v Digitální knihovně UTB
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