rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Unterschiede in der Werbesprache in Bezug auf die Zielgruppe
  title info:
    title: Differences in the Language of Advertisement in relation to the Target Audience
  name:
    name part: Teplá, Hanka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šilhánová, Renata
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2020
    issuance: monographic
  language:
    language term: ger
  physical description:
    extent: 58 s. (65 533 znaků)
  note: Studijní obor: Německý jazyk pro manažerskou praxi
  note: Studijní obor: German for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: Werbung
  subject:
    topic: Slogan
  subject:
    topic: Marketing
  subject:
    topic: Analyse
  subject:
    topic: Werbesprache
  subject:
    topic: Kommunikation
  subject:
    topic: Advertisement
  subject:
    topic: slogan
  subject:
    topic: marketing
  subject:
    topic: analysis
  subject:
    topic: language of advertising
  subject:
    topic: communication
  identifier: http://hdl.handle.net/10563/48251
  access condition: Bez omezení
  record info:
    record identifier: zp54827