rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing a propagace muzea obce Košíky
  title info:
    title: Marketing and Promotion of the Local Museum in Košíky
  name:
    name part: Ondrová, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2019
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 93 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Aroma marketing
  subject:
    topic: artefakt
  subject:
    topic: cílové skupiny
  subject:
    topic: edukace
  subject:
    topic: emoce
  subject:
    topic: chléb
  subject:
    topic: historie
  subject:
    topic: komunikační mix
  subject:
    topic: kvásek
  subject:
    topic: komunikační kanály
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketingový mix
  subject:
    topic: muzeum
  subject:
    topic: pec
  subject:
    topic: reklama
  subject:
    topic: vzdělání
  subject:
    topic: Advertisment
  subject:
    topic: aroma marketing
  subject:
    topic: bread
  subject:
    topic: communication channels
  subject:
    topic: education
  subject:
    topic: emotions
  subject:
    topic: his-tory
  subject:
    topic: leaven
  subject:
    topic: marketing communication
  subject:
    topic: marketing mix
  subject:
    topic: museum
  subject:
    topic: oven
  subject:
    topic: promotional mix
  subject:
    topic: target group
  identifier: http://hdl.handle.net/10563/45728
  access condition: Bez omezení
  record info:
    record identifier: zp53490