rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: B2B Digital Marketing Strategy for DXC Technology enterprise
  title info:
    title: B2B Digital Marketing Strategy for DXC Technology Enterprise
  name:
    name part: Stakhovska, Valeriia
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 80 s.
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: b2b digitální marketingová strategie
  subject:
    topic: marketing služeb
  subject:
    topic: market-ingový mix
  subject:
    topic: SWOT analýza
  subject:
    topic: PESTL analýza
  subject:
    topic: Portersovy analýzy analýzy
  subject:
    topic: b2b digital marketing strategy
  subject:
    topic: marketing of services
  subject:
    topic: marketing mix
  subject:
    topic: SWOT analysis
  subject:
    topic: PESTL analysis
  subject:
    topic: Porters forces analysis analysis
  identifier: http://hdl.handle.net/10563/45558
  access condition: Bez omezení
  record info:
    record identifier: zp53264